Data-driven UX & AI Research Expert at Siemens AG

Dr. Jan Joosten | data-driven 📊 user-centered 🔍

North Star Navigator: from UX metrics to actionable insights

Jan is a data-driven user experience (UX) and artificial intelligence (AI) research expert at Siemens AG.

His PhD work explored the intersection of marketing, user experience research, and AI applications. With a strong focus on digital empathy, he is particularly interested in how these concepts shape modern user behavior and decision-making.

He frequently presents his research at international conferences and collaborates with industry leaders to translate academic insights into real-world applications.

I help product teams make smarter decisions through human-centered insights and data clarity

🔍 KEY FOCUS AREAS

User Experience Research (UXR)

Harnessing innovative qualitative, quantitative, and automated UX research methods through triangulation to gain deep, actionable insights into user behavior and experience. My goal: delivering a comprehensive understanding of real-world user interactions to inform design and strategy.

Affective Computing & Emotional UX

Integrating affective computing and digital empathy into UX design to uncover how users emotionally respond to interfaces. We explore the role of hedonic experiences in Human-Computer Interaction (HCI), elevating user satisfaction and emotional engagement.


UX for Artificial Intelligence (AI)

Designing AI applications with a human-centered UX approach. We focus on creating intuitive, explainable, and accessible AI systems by aligning UX design with data-driven insights to maximize usability and user success.

Trust, Transparency & Explainable AI (xAI)

Investigating user trust in AI through transparent design and explainable AI principles. We explore how users perceive and engage with AI-generated content and decisions, aiming to build ethical, trustworthy AI systems.


🔬 LATEST RESEARCH