Agentic AI & LLM Systems
End-to-end GenAI pipelines and AI agents augmented with codified domain knowledge. From foundation-model architecture to production deployment.
Now at Siemens AG
Visiting Lecturer at TH Nürnberg · OTH Regensburg
PhD Business Economics
Patent pending EU
Focus
Where I think, write, and build.
Trust & Explainable AI
Human-centered AI design — explainability, accessibility, and the everyday ergonomics of working with intelligent systems. Industry-oriented guidelines for AI people actually trust.
AI in Marketing
Where generative AI meets brand, pricing, and advertising decisions. Ideation quality, price perception, and campaign effectiveness — tested against human benchmarks, not assumed.
UX Research
Qualitative, quantitative, and automated methods. Triangulating evidence to inform real product decisions.
Affective Computing
Digital empathy and hedonic experience in human-computer interaction. Where emotion meets interface.
Teaching
Lecturer at two universities of applied sciences in the Nuremberg Metropolitan Area — academic writing, international business, applied research methods.
Selected research
Peer-reviewed work at the intersection of AI, marketing, and decision-making.
Journal · 2024
Comparing the Ideation Quality of Humans With Generative Artificial Intelligence
IEEE Engineering Management Review
Journal · 2024
Toward a Digital Empathy Framework Evaluating User Experience Research Methods
Marketing Review St. Gallen, (5), 888–894.
Conference · 2022
The value of mood measurement for regulating negative influences of social media usage: a TikTok case study
10th Int. Conference on Affective Computing and Intelligent Interaction (ACII)
Let's talk
Have a problem worth solving together?
Consulting, speaking, research collaboration, or teaching — open inbox, considered replies.
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