Turning a pocket of practice into a company-wide capability
- Situation
- Data-driven UX lived in isolated pockets — a handful of practitioners, no shared standards, and no obvious route for a team that needed help.
- Approach
- Founded and ran a company-wide Community of Practice: set the cadence, established shared methods, and connected teams to the people who could actually help them.
- Outcome
- Grew from 7 to 150+ members within twelve months, and became the default internal entry point for data-driven UX.