UX & AI Research · Data & AI Consultant

Bridging the gap between data science and business impact.

I design and institutionalize AI and data strategy frameworks at Siemens AG, architect end-to-end AI-powered solutions, and translate complex business challenges into structured roadmaps and validated proofs-of-concept.

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Portrait of Dr. Jan Joosten
UX & AI Research 2026
Now at Siemens AG Visiting Lecturer at TH Nürnberg · OTH Regensburg PhD Business Economics Patent pending EU
Focus

Where I think, write, and build.

01

UX Research

Qualitative, quantitative, and automated methods. Triangulating evidence to inform real product decisions.

02

Affective Computing

Digital empathy and hedonic experience in human-computer interaction. Where emotion meets interface.

03

UX for AI

Human-centered AI design — explainability, accessibility, and the everyday ergonomics of working with intelligent systems.

04

Trust & Explainable AI

Designing AI systems people actually trust. Industry-oriented guidelines for transparent, ethical AI.

05

Teaching

Lecturer at two universities of applied sciences in the Nuremberg Metropolitan Area — academic writing, international business, applied research methods.

06

Consulting

Selective engagements with startups and corporates: AI strategy, data roadmaps, validated proofs-of-concept.

Selected research

Peer-reviewed work at the intersection of AI, marketing, and decision-making.

Journal · 2024

Comparing the Ideation Quality of Humans With Generative Artificial Intelligence

Joosten, J., Bilgram, V., Hahn, A., & Totzek, D.

IEEE Engineering Management Review

DOI ↗
Journal · 2024

Toward a Digital Empathy Framework Evaluating User Experience Research Methods

Joosten, J., Hahn, A., Klug, K., Riedmüller, F., & Totzek, D.

Marketing Review St. Gallen, (5), 888–894.

Conference · 2022

The value of mood measurement for regulating negative influences of social media usage: a TikTok case study

Cosmann, N., Haberkern, J., Hahn, A., Harms, P., Joosten, J., Klug, K., & Kollischan, T.

10th Int. Conference on Affective Computing and Intelligent Interaction (ACII)

DOI ↗

Full publication list

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