Publications, papers, presentations.

AI for Better UX in Computer-Aided Engineering: Is Academia Catching Up with Industry Demands? A Multivocal Literature Review

Ulan Uulu, C., Kulyabin, M., Etaiwi, L., Martins Pacheco, N. M., Joosten, J., et al.

Euromicro Conference on Software Engineering and Advanced Applications (SEAA), 298–312.

Embracing digital empathy: Emotion AI — concept, use cases, and developments

Joosten, J., Klug, K., Hahn, A., & Bilgram, V.

Artificial Intelligence in Business and Engineering (Kohlhammer Verlag).

Customer-Centricity-Research-Methoden: Wie sich User Experience (besser) messen lässt

Joosten, J., Hahn, A., & Klug, K.

Marketing & Sales Innovation 2026: Einsatzmöglichkeiten von KI in Marketing.

Mental Models as Blueprints for Industrial Explainable AI Use Cases and UX Designs

Martins Pacheco, N. M., Joosten, J., Steinke, I., Kulyabin, M., Petridis, F., Michel, L., et al.

Forthcoming.

How to Build AI Agents by Augmenting LLMs with Codified Human Expert Domain Knowledge? A Software Engineering Framework

Kulyabin, M., Fuhrmann, I., Joosten, J., Martins Pacheco, N. M., Petridis, F., Johnson, R., et al.

arXiv:2601.15153

Tables or Sankey Diagrams? Investigating User Interaction with Different Representations of Simulation Parameters

Kulyabin, M., Zeiner, K. M., Joosten, J., Martins Pacheco, N. M., Petridis, F., Johnson, R., et al.

arXiv:2601.10232

Three Essays on AI Applications in Marketing

Joosten, J.

Doctoral dissertation (Dr. rer. pol.), Universität Passau, in cooperation with TH Nürnberg Georg Simon Ohm.

User eXperience Perception Insights Dataset (UXPID): Synthetic User Feedback from Public Industrial Forums

Kulyabin, M., Joosten, J., Martins Pacheco, N. M., Ries, F., Petridis, F., Bosch, J., et al.

arXiv:2509.11777

Comparing the Ideation Quality of Humans With Generative Artificial Intelligence

Joosten, J., Bilgram, V., Hahn, A., & Totzek, D.

IEEE Engineering Management Review, 52(2), 153–164.

@article{joosten2024ideation,
  title={Comparing the Ideation Quality of Humans With Generative Artificial Intelligence},
  author={Joosten, Jan and Bilgram, Volker and Hahn, Alexander and Totzek, Dirk},
  journal={IEEE Engineering Management Review},
  volume={52},
  number={2},
  pages={153--164},
  year={2024},
  doi={10.1109/EMR.2024.3353338}
}

Toward a Digital Empathy Framework — Evaluating User Experience Research Methods

Joosten, J., Hahn, A., Klug, K., Riedmüller, F., & Totzek, D.

Marketing Review St. Gallen, 2024(5).

@article{joosten2024empathy,
  title={Toward a Digital Empathy Framework -- Evaluating User Experience Research Methods},
  author={Joosten, Jan and Hahn, Alexander and Klug, Korbinian and Riedm{\"u}ller, Florian and Totzek, Dirk},
  journal={Marketing Review St. Gallen},
  number={5},
  year={2024}
}

Ideation: Die Qualität Mensch- und KI-generierter Ideen im Vergleich

Joosten, J., Klug, K., Bilgram, V., & Hahn, A.

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 70(4).

@article{joosten2024ideation_de,
  title={Ideation: Die Qualit{\"a}t Mensch- und KI-generierter Ideen im Vergleich},
  author={Joosten, Jan and Klug, Korbinian and Bilgram, Volker and Hahn, Alexander},
  journal={Transfer: Zeitschrift f{\"u}r Kommunikation \& Markenmanagement},
  volume={70},
  number={4},
  year={2024}
}

True Cost Pricing: The Impact of Emotions on Price Perceptions

Joosten, J., Hahn, A., Totzek, D., & Gaugler, T.

10th BSRC Conference, Augsburg.

Comparing the Ideation Quality of Humans With Generative AI

Joosten, J., Bilgram, V., Hahn, A., & Totzek, D.

53rd EMAC Annual Conference, Bucharest.

Testing Social Media Advertising Effectiveness with Multi-Method User Experience Research

Ahnfeld, T., Hahn, A., Joosten, J., Klug, K., & Totzek, D.

Marketing Review St. Gallen, 40(6), 32–39.

@article{ahnfeld2023socialmedia,
  title={Testing Social Media Advertising Effectiveness with Multi-Method User Experience Research},
  author={Ahnfeld, Tim and Hahn, Alexander and Joosten, Jan and Klug, Korbinian and Totzek, Dirk},
  journal={Marketing Review St. Gallen},
  volume={40},
  number={6},
  pages={32--39},
  year={2023}
}

Digital Empathy — Potenziale für Bio-Marketing

Hahn, A., Joosten, J., & Stein, L.

BIOFACH Congress, Nuremberg.

The value of mood measurement for regulating negative influences of social media usage: A case study of TikTok

Cosmann, N., Haberkern, J., Hahn, A., Harms, P., Joosten, J., Klug, K., & Kollischan, T.

10th International Conference on Affective Computing and Intelligent Interaction (ACII), 1–7.

@inproceedings{cosmann2022mood,
  title={The value of mood measurement for regulating negative influences of social media usage: A case study of TikTok},
  author={Cosmann, Nicola and Haberkern, Julia and Hahn, Alexander and Harms, Patrick and Joosten, Jan and Klug, Korbinian and Kollischan, Tim},
  booktitle={2022 10th International Conference on Affective Computing and Intelligent Interaction (ACII)},
  pages={1--7},
  year={2022},
  doi={10.1109/ACII55700.2022.9953857}
}